Online Marketing for Attorneys Made EZ
A comprehensive multi part course on how you can promote your law firm and gain new clients thru the use of proven online marketing techniques!
Ask anyone with experience in ecommerce. They will tell you that your web site needs TRAFFIC to be successful. Placing your website on the Internet without an effective marketing plan is like having a billboard on a cul de sac. You know that it's there, but nobody else does!
Our goal is to show you how to use proven online marketing techniques to help you attract prospective clients 24 hours a day, 7 days a week. Our clients tell us that "Just one new case can make the whole process worth while!"
Today, we will start with the basics of search engine optimization and how to drive targeted traffic to your site?
Where do you look when you want to find a resource on the Internet? Where do your potential clients look?
9 times out of 10, you go to a search engine and type in keywords
related to what you are
looking for. Then you browse through the results displayed by the search engine and hopefully, find what you are looking for.
This is exactly what thousands of potential clients are doing when they need legal assistance. Now, just imagine that it is YOUR site which is listed right at the top of the search results. Do you think new clients will come to your site? With the proper search engine optimization and related placement you can create an online marketing tool that never stops working! In order to do this you will need to create a search engine magnet.
What is a search engine magnet?
The job of a search engine is to deliver relevant content to users who enter specific keyword phrases. The engines' primary goal is to place the most relevant content first. Think about what you would like to see when you make a query. Do you want the top results to show small poorly designed sites with minimal content? No! You want quality results that meet your search criteria.
How do search engines determine which sites to rank first?
The search engines use a variety of unpublished algorithms and methodologies, however they are all competing to offer the best results. As such, they look at several common characteristics. Does the site contain useful quality content, or is it simply an ad for a given firm? What is the depth of content and the level of relevancy? Is the site filled with easy to navigate information that satisfies the users query? How does the site compare with other sites that are targeting the same keyword phrases? Is the site popular, and if so, are other relevant sites linking to it? These are a few of the questions that you need to answer in order to create a thoroughly magnetized site.
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