THE SECRET ISN'T SPENDING MORE MONEY...

No. It's generating MORE leads and sales from the dollars you're ALREADY spending. Let me explain....

Ads, sales letters, and web pages are much like salespeople. When they're compelling, they...

- Draw your prospects in like powerful magnets...
- Motivate your prospects with strong benefits...
- Instill fear of loss...
- Make sales for you, without any need for human contact....

However, when they're NOT compelling, they're like mediocre salespeople...

THEY WASTE YOUR MONEY!

Can I be frank?

Unless your ads, letters, or web pages were penned by an experienced ad copywriter, they're bringing you just a FRACTION of the response they SHOULD be generating. And you may not even realize it!

AT LEAST 50 CENTS OF EVERY DOLLAR YOU SPEND ON ADVERTISING IS BEING WASTED!

Here's how I know....

Businesspeople who write their own copy - unless they've studied the science of writing "sales copy" - inevitably write about:

- Themselves...
- Their companies...
- What they're selling...

It's only natural; it's how we were taught to write in school.

Prospects, however, DON'T CARE about you, your company, or what you're selling. Their only concern is, "What am I going to get out of it? What's in it for ME?". For this reason, you must tell your prospects:

"HERE'S WHAT *YOU* ARE GOING TO GET!"

How can you tell if your ads, letters, or web pages are overly focused on you and what you're selling?

If your company name, the name of your product, and/or the words "I", "we", or "our" appear in your materials even half as often as the word "you", you're losing at least 50% of the new customers you SHOULD be getting!

ISN'T IT TIME TO STOP THIS ATTRITION?

Make this simple change today.

...

Article by Trevor Levine. *EXPLODE* the response to your sales letters! Hire the same copywriters who outperform control letters for Corey Rudl, Mypoints, and Dale Carnegie Training. $1,500 minimum. For a free quote, visit www.marketingexperts.com

Return to Learning Center