1. Twenty Four Hour Availability

Your areas of practice, firm information and attorney profiles can be available to new prospects 24 hours a day, 7 days a week.

2. Reach a Targeted Market

Attorneys can effectively market their firm's services based on their areas of practice. In addition, many directories and online referral sources list attorneys by zip code, state or area code, thus allowing your firm to target new clients in your specific geographical location.

3. Give your small or medium size law firm an image boost

Remember that having a page on the web is a great equalizer. Even a small firm can appear on equal footing with many larger competitors.

4. Reduce your firm's telephone support

By posting answers to frequently asked questions on your web site you can reduce the number of hours spent answering common questions. Many firms have saved thousands of dollars by offering this enhanced service. At the same time the customer benefits by having 24 hour access, faster and more consistent response and better service.

5. Email/ Fax Responsiveness

Clients can send you Email, automated fax inquiries and communicate in ways that were never previously available. Ex: A personal injury law firm has an online inquiry form which faxes requests directly to the firm administrator. The administrator can immediately respond to a lead generated by a potential client that was obtained from the Internet.

6. Great Demographics

According to a recent Nielsen Netratings survey, their are over 160 million Americans who now have access to the Internet. The average user is going online 6 times per week and visiting 18 websites for a total of over 3.5 hours of surfing per week. These users are researching everything from car buying to selection of professional service providers including attorneys. The numbers have been growing dramatically since the internet boom started and more and more viewers are turning toward the net as their number one resource for getting assistance for their personal and business needs. 

7. Cost Effective Marketing

An Internet Web Site is one of the most cost effective ways to target new clients for your firm. Often just one new client can pay for the entire your entire site. Internet marketing can be far more cost effective than other forms of marketing and promotion.

8. Position Your Firm for the Future

Thousands of businesses are registering on the net daily. As such the number of business sites is doubling quarterly. If your competition isn't on the net yet, the chances are that they will be soon. Even if you aren't sure you're ready, creating a small starter site can help position your firm for the future.

9. Build New Relationships

Since the Internet is interactive you can communicate in ways not possible with other media. It is easy to build relationships with customers in your geographical areas by setting up: suggestion boxes, links to other web sites, answers to frequently asked questions, chat areas and other multimedia activities.

10. Try New Ideas

It's relatively easy to test market new ideas and concepts to a diverse international market. It took Bill Gates (Founder of Microsoft) 12 years to become a billionaire, but James Clark (Founder of Netscape) became a paper billionaire in only 18 months. The right online marketing could help attract new business for your firm faster than you might imagine. Your competitors are getting online. Will you be next?

Dave Larner
info@tmcla.com

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